March 9, 2026

The 10-Minute Takeover: Why Your Customers Stopped Googling and Started “Zipping”

The 10-Minute Takeover: Why Your Customers Stopped Googling and Started “Zipping” There was a time, not too long ago, when a consumer’s journey began with a curious query on a search engine. You’d type, you’d compare, you’d read a blog, and maybe, three days later, a package would arrive....

November 22, 2025

Amul 2025 Brand Evolution with a Fresh Perspective by Madworks

Amul Meets a Fresh Madworks Perspective on 2025 Walk into any Indian kitchen – whether in a metro apartment or a small-town home—and you will most probably find Amul there: a milk packet in the fridge, a butter box on the shelf, cheese slices in the freezer. Amul has...